5 sposobów, w jakie ubrania firmowe wspierają biznes

5 ways corporate clothes support business

Companies usually buy custom apparel for specific occasions, such as a corporate retreat or Christmas. However, there are many more ways in which you can use them. For example, a high-quality t-shirt or sweatshirt with a company logo can support employer branding, HR, sales, marketing, and even customer service activities.

So let’s discuss how different departments in the company can make use of corporate clothing.

Support HR and Employer Branding with corporate clothing

Corporate branded sweatshirts, t-shirts, hats, or socks will help you build a positive atmosphere in the workplace and strengthen the employee’s sense of identification with it. What’s more, branded clothing is also a great advertising platform. Your employees may become ambassadors of the brand just by wearing branded apparel.

Apart from holidays and other occasional packages, HR teams more and more often use corporate clothing as part of welcome packs for new employees. A gift such as a hoodie with a company logo signals that the employer cares about their team.

However, these garments must be comfortable, stylish, well-designed, and solid for all of the above to work. After all, no one will be willing to wear the company’s logo at the expense of a good look or convenience.

That’s why when corporate clothes are of good quality, employees will be happy to wear them daily. The company’s logo will become an additional advertising detail.

For this reason, at BluzUp, we focus only on producing comfortable and durable fabrics. You can read about it here.

Boost your marketing efforts with branded clothes!

When the courier delivers you corporate sweatshirts or t-shirts, you should first share the news on social media. A few photos on Instagram and Linkedin will be a good start. But why stop there?

Clothes with your company’s print can become an essential element of the brand’s visual identification. Let’s take all sorts of business events and trade fairs as examples. Your crew will attract the visitors’ attention much better with branded clothes than without.

Additionally, promotional clothing is an excellent gift for influencers. It strengthens the relationship between them and the company. It gives an additional promotion too if that person is willing to wear these clothes every day. And just like we mentioned previously, the better the quality of the clothes, the higher are the chances of this happening.

BluzUp Bluzy i koszulki dla firm

Build relationships with clients and contractors

Sending Christmas wishes and gifts is standard in many B2B sales departments. Key customers are often sent alcohol, sweets, or gift baskets.

These gifts lose to branded clothes in one critical aspect; they can be eaten or drunk. And when that happens, the memory of the giver gradually disappears.

On the other hand, with branded apparel such as a T-shirt or sweatshirt, the client receives a gift that he can use over and over again. It will regularly remind him of your company.

Holidays, however, aren’t the only time the sales department can benefit from custom corporate clothing. You want to use it, for example, at trade fairs, where you can give T-shirts along with a showcase to your potential customers.

Doing so is a great way to stand out from the competition. Also, suppose you often meet new customers face to face. In that case, it may be a good idea to prepare gift packages for them, with good quality branded clothing as the main element.

Dear customer, we apologize for the inconvenience...

It rings a bell, right? Every day, e-commerce customer service teams send emails of this kind to mistreated clients. A polite message and a quick solution to the problem usually allow avoiding 1-star reviews or further complaints, but not all the time.

In cases of highly dissatisfied clients, you may do an extra step to avoid a chain reaction fueled by their anger. One popular solution is to offer a promotion code. However, after unpleasant experiences with your store, another purchase may be the last thing the customer wants to do.

What else can you do? The extra step, indeed! A cap with your brand’s embroidery added to the package will tell the client, “we know that we messed up, but this doesn’t mean we don’t try to do our best”. Therefore, advertising clothes can be one of the critical tools to work with negative opinions in e-commerce.

How can the finance department use branded apparel?

Besides practical use, branded clothes have one essential function for the finance department. Thanks to them, it is possible to use the residual budget. In most countries (and indeed in Poland), you can include advertising clothes in the costs of running a business. 🙂

Reach out to us if you feel that good quality corporate clothes can support your business.

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Why buy clothing with a company logo for your staff?

Branded clothing is an interesting way to promote your business because it gives great results with a low budget. But that’s not all! Find out how your company, your staff and your customers benefit from such an investment.

What you will learn:

    • -how does a company benefit from investing in promotional clothing?
    • – how do employees benefit from corporate clothing?
    • -what effect does buying clothing with a company logo have on customers?

Clothing with a company logo – how does a company benefit from it?

Corporate clothing, i.e. any item of clothing that features a company logo has several functions. One is to promote the company. However, there are many other reasons why such branded clothing is worth buying.

Why buy it?

  • – uniform staff outfits demonstrate a professional approach to business development.
  • -staff dressed in a neat and corporate fashion inspire trust among the customers.
  • -frequent contact of a company employee wearing branded clothing with customers consolidates the brand identity in their minds.
  • -printed sweatshirts, t-shirts, and jackets are a cost-effective investment as it usually brings great marketing results.
  • -clothing with a company logo is a subtle branding method that cleverly instils marketing taglines directly in the customer’s home.

How do staff benefit from this?

It seems that a company benefits the most from corporate clothing. However, this is not quite the case. The staff benefit just as much.

Here are some reasons why you should buy clothing with a company logo for your staff:

  • -some employers are legally obliged to provide their employees with workwear (to protect their health and lives).
  • -corporate clothing ensures that workers do not damage their private clothing while on the job, which helps build positive relationships among them.
  • -personalised clothing allows employees to be easily identified, making it easier to work both in and out of a company (i.e. in contact with customers).

Why is it worth buying corporate clothing with a logo?

Since the company and its staff benefit, do customers also? It turns out that they do.
Clothing with a company logo is a great free gift for regular customers. Customer contact with a representative wearing a neat corporate outfit improves the quality of customer service.

An employee wearing corporate clothing increases the credibility of the company and facilitates the first contact of customers with the brand.

A bonus in the form of a printed sweatshirt added to a service or a product is an effective way to build customer loyalty as customers feel “obliged” towards the company which gave them something for free.


Branded clothing for staff is a very cost-effective investment. And this applies not only to the company itself, but also to its staff and customers. This way, each group benefits, and the return on investment is very fast. Don’t wait and order corporate BluzUp sweatshirts now!


How to choose promotional sweatshirts for company staff?

Workwear, or corporate clothing, is a good idea for marketing and employee engagement. Good quality clothing is practical and builds a positive image of the company in the eyes of customers and staff. But just how to choose the right clothes?

What you will learn:

  1. Are sweatshirts for company staff a good investment?
  2. What to consider when choosing a sweatshirt?
  3. What else you should think about?
  4. 5 steps to choosing the perfect sweatshirt

How to choose promotional sweatshirts with a company logo for staff?

Promotional clothing has multiple functions in a company. It is a part of a marketing strategy and creates a positive image of the company, but also helps employees in their daily work. This is why it is worth choosing corporate clothing that your staff will actually use and not toss into a corner.

What to consider when choosing sweatshirts for staff?

When choosing good quality promotional sweatshirts for staff, it is worth considering:

Model and cut of the corporate sweatshirt

Sweatshirts should be comfortable and practical. Hoodies with one pocket in the middle, i.e. the front, are the best choice. The outfit works well both in the office and outdoors.

Clothing is said to be more or less “breathable”. In practice, this defines the wearing comfort. Cotton sweatshirts are pleasant to the touch, and their smell is completely different than those made of plastic. When choosing a promotional sweatshirt for office work, it is worth investing in clothes that contain as little polyester as possible.

For field workers, on the other hand, it is better to invest in fleece and protective clothing with a higher polyester content. It ensures higher resistance to high temperatures during frequent washing.

Corporate clothing is supposed to do its job, namely, to promote the company. It is therefore worth remembering to ensure that the logo on the clothing is durable and non-washable. It’s best to choose branded clothing with computer embroidery or permanent screen printing.

Read also: Corporate sweatshirts as an element of Employer Branding

What corporate clothing to choose?

When choosing promotional clothes, it is also worth checking whether:

  1. They enable freedom of movement
  2. They protect the head and neck against cold (e.g. do they have a hood)
  3. They are warm
  4. They match the corporate dress code, for example, elegant “college-style” sweatshirts
  5. They are durable and easy to clean

5 steps to choosing the perfect sweatshirt with print – for every employee

When choosing corporate sweatshirts with a logo, it is good to know what they will be used for. For example, whether they will be worn outdoors, in a warehouse or in an office.

This way, you can adjust them to your individual requirements. It is worth taking into account the following:

  1. Fabric – the best choice are sweatshirts with as much cotton content as possible, but with the addition of polyester. This makes them warm and pleasant to the touch, as well as durable and resistant to high temperatures.
  2. Colour – matching the company colours, but elegant and not too flashy.
  3. Size/Universal cuts – to best fit the staff.
  4. Functionality – hood, pockets, the right cut and thickness of the fabric.
  5. Visual identity – clearly visible and permanent company logo.

Find out how to order corporate sweatshirts in a few simple steps.


Corporate clothing is a good solution for the staff and the whole company. After all, it has a number of crucial functions which can translate to higher productivity and a professional company image. Check the offer for businesses.

Want to talk about designing custom sweatshirts and other clothing for your company?


Sweatshirts with a company logo – are they a good idea for promotion?

Advertising makes trade go round, right? But how to understand it? Is it limited to flyers, banners, and Facebook? Of course not! Marketing is all about building brand awareness among customers and printed company sweatshirts can do the trick. But will it really work?

What you will learn:

  1. Printed sweatshirts – what are they?
  2. 7 benefits of wearing clothes with a company logo
  3. What corporate clothing is worth buying?

Promotional clothing, i.e. clothing that includes elements of the company’s identity, is an intriguing marketing practice. It seems that a small logo on a t-shirt is not enough to influence a shopping decision.

Nothing further from the truth!

After all, the aim of such garments, e.g. promotional printed sweatshirts, is not to sell but to build brand awareness among customers.

What do we mean by promotional clothing?

  1. Simply put, corporate clothing with a logo means all items of clothing that are associated with the visual identity of the company.

This could be:

  1. Clothing with a company logo for warehouse workers.
  2. Outfit in the colour of the company logo, e.g. outfit of a courier delivering a parcel from a company.
  3. Free gift for regular customers, e.g. company t-shirt.


According to statistics:
It only takes 8 contacts between a potential customer and a brand for a customer to make a buying decision. Promotional clothing as a gift for regular customers is used for up to 14 months.

Numbers don’t lie! Clothing with a company logo is a great idea for building and developing brand awareness among customers.

5 sposobów, w jakie ubrania firmowe wspierają biznes

Clothing with a company logo – what is it?

A promotional gadget can be virtually anything. Pencils, notepads, calendars or t-shirts are among the most common object. But that’s not all you can use to place your logo.

Printed promotional clothing include: T-shirts, Winter hats, Caps, Sweatshirts, Fleece, Jackets, Vests, Bandanas, Socks, Scarves

Clearly, there are many options, but is it even worth the trouble?

7 benefits of wearing clothing with a company logo

Buying a printed sweatshirt is a good marketing idea because it is effective on many levels.

  1. Powerful appeal to customers by creating positive associations.
  2. Creates a strong and positive image of the company or expert.
  3. Works subliminally, ultimately generating new customers.
  4. Maintaining brand awareness among regular customers.
  5. Reinforcing the company’s visual identity on the market.
  6. Developing customer relationships.
  7. A cheap way to advertise.

Get a quote on sweatshirts with a company logo.

What corporate clothing is worth buying?

Investment in promotional clothing is a good solution, provided that the clothes are of good quality. It is therefore worth considering the following factors before making a purchase and checking whether:

  1. the clothing is made of good quality materials and fabrics.
  2. the outfit is resistant to fading and maintains colours for a long time
    the clothes iare warm.
  3. the logo is well made.
  4. the logo is clearly visible and has the right size.
  5. the clothing is functional, i.e. can it be used outdoors on cold days?


After reading this text, you know that corporate clothing with a company logo is a very effective way of marketing. You also know which clothing to buy, what to look for and how to cut costs of the whole investment. Now, it’s time to act!

Employer Branding w Twojej firmie (1)

Corporate hoodies as an element of Employer Branding

Nowadays, a regular salary every month is not enough to retain an employee. Job satisfaction and a sense of identification with a company are also very important. But how do you inspire these feelings in the people you employ? One way to achieve this is to use gadgets with logos, such as high-quality company hoodies.

What is Employer Branding?

The days when employees were satisfied with the mere fact of having a permanent job are long gone. Professionals in particular often have a wide range of job offers to choose from. As a result of demographic changes, unemployment is constantly decreasing, and potential employers need to find new ways to attract qualified personnel.

Employer Branding includes all activities aimed at building the image of an attractive, desirable workplace. It is worth emphasising that they can be conducted both internally (for current team members) and externally (for candidates for various positions).

Contrary to appearances, identification with a company does not depend mainly on the salary. Experts often stress that stable employment, the opportunity to develop and raise qualifications, the management strategy, and positive atmosphere in the office are much more important factors affecting job satisfaction.

Employers are increasingly aware of these facts and, as a result, they provide their employees with non-monetary benefits, for example, by organising team-building events and trips, providing gym memberships, private health insurance, courses and trainings, making nursery schools available for employees and giving them small gifts, such as gadgets with a company logo.

A happy employee is a productive employee

A study conducted at the University of Warwick found that a happy employee is up to 12% more productive. There is a simple explanation for this result: thanks to a sense of satisfaction, we are less likely to get ill, we are more creative and energetic, we make better decisions, and we learn more effectively.

Also, colloquially speaking, we are simply more “into the job”.
In addition, we definitely make more effort if our job is more than just a source of income.

Each of us has a natural need to be part of a community. If we have a positive emotional attitude towards our workplace and identify with its values, we are unlikely to move to a competitor. What’s more, we represent our company well to the outside world and attract more people who may want to join our team.

Advantages of wearing corporate hoodies

According to the results of the survey “Santa at work… gifts for employees 2019” conducted by HBRP/ICAN Institute and Edenred, as many as 51% of the respondents believe that corporate gifts increase job satisfaction. According to 57% of the respondents, such gifts have a positive effect on the sense of loyalty towards an employer and reduce the desire to change the place of work.

Gadgets with a logo can be a very effective method of motivating the employees, provided they meet several conditions.

First of all, they must be practical objects, useful in everyday life. A perfect solution are both the popular pens or mugs and corporate hoodies, which can be used as official uniforms in the workplace, as well as comfortable clothes worn “after hours”.

Secondly: the gifts must be of high quality. This will make them more likely to be used and will also send a positive message about the business itself. Giving employees comfortable hoodies made of good fabric will indicate that the company does not want to economise on their comfort.

It is also worth noting that an employee wearing a corporate hoodies becomes an ambassador of the company to the outside world. All this makes investing in this type of gadget one of the most profitable decisions from the employer’s point of view, far exceeding in this respect, e.g. one-off bonuses that affect motivation only for a very short time.

BluzUp – the best choice

Each of us has at least one hoodies in our wardrobe. And it’s not surprising – it symbolises the perfect combination of comfort and style.

BluzUp clothes are made from thick, soft fabric, stitched with double seams. Each piece is sewn with surgical precision and great attention to detail. This way, you can be sure that it will not lose its cut and colour after a few washes and will serve its owner for a really long time.

It is also worth emphasising that our products are made in Poland, adhering to all standards of the domestic market. Depending on the customer’s preferences, the logo can be applied to the material in the form of print or computer embroidery.

Each of these methods ensures excellent durability, making the logo virtually “indestructible”. This quality ensures that the ordered hoodies meet the employee’s expectations, while helping to achieve the employer’s goals.
If you want to introduce hoodies for your team, get in touch with us and let’s talk about what we can do for your business.


How to order hoodies with your company logo?

It is a well-known fact that a sense of identification with a company is one of the key factors affecting employee performance. It is every employer’s dream that the people they employ believe in the success of the company and share the values it represents.

Employees’ appreciation of the workplace will certainly translate not only to their productivity, but also their well-being. This bond is certainly worth nurturing, since developing it can be very beneficial for both parties.

What is the impact of hoodies with a company logo?

Everyone is familiar with the typical promotional gadgets which companies use to place their logos. Nobody pays attention to a promotional pen or a logo on a lanyard anymore. These accessories have become so widespread that they are considered standard rather than a distinguishing feature.

So how can company branding be used to attract attention and become a point of pride? High-quality corporate hoodies with custom prints offer such an option.

On the one hand, they are comfortable and stylish garments and, on the other, they represent identification with a company. For an employer, they are a way to integrate staff and instil a sense of belonging, but they can also become a part of the marketing communications of the brand.

Employees who proudly display the logo of the company they work for are its best ambassadors.

Satisfied staff not only improve the opinion of those around them about the company but also boost trust in their company. These are the benefits which definitely make it worth investing in corporate hoodies. But how to do it?

Company hoodies with a logo– where to start?

The very first step in consolidating the bond between the staff and the employer is to find a manufacturer that can best guide a customer through the entire process of purchasing clothing and ultimately deliver the highest quality products.

There are many ways to get in touch with our company: via Facebook, by writing an e-mail to: contact@bluzup.com or by calling one of the phone numbers provided on the website www.bluzup.com.

Alternatively, you can fill in the contact form below, in which you can include the product you’re interested in, and a member of our staff will get back to you as soon as possible.

Each customer is assigned a personal consultant in charge of providing comprehensive service during the entire process of purchasing clothing.

Which promotional hoodies/sweatshirts to choose?

There is a wide range of clothing and accessories on which you can put your logo. The most popular products are sweatshirts, which are available in four models: a classic sweatshirt, a baseball jacket, a hoodie, and a zip up hoodie.

Each model can add a different touch to your corporate attire. Hoodies are often associated with young people, and they can make mature staff look younger. Zip up hoodie, on the other hand, give you plenty of options to play around with your styling. Depending on the mood, you can combine company hoodies with colourful, joyful t-shirts or quite the opposite – with minimalist, elegant shirts.

Not only can our clothing help create a more casual vibe in a workplace, but it can also integrate staff without affecting their professionalism and elegance. The soft material ensures that work becomes more enjoyable and comfortable.

Not only sweatshirts

Whether you prefer slipover sweatshirts, zip up hoodie or regular hoodies, company sweatshirts are ideal for your daily tasks, while providing comfort and convenience.

In addition to sweatshirts, also printed t-shirts, cotton bags, caps, scarves, and socks can become great promotional clothing. In addition to standard sizes, our offer also includes original sweatshirts and oversize sweatshirts, reminiscent of the 1990s. The wide choice satisfies the needs of even the most demanding customers and gives you the option to choose the promotional clothing to best represent your company.

However, if our offer is not exactly what you are looking for – write to us! We are open to new ideas and will also try to meet your unique expectations.

Wide range of colours

All items of clothing in our offer are available in a variety of colours, so that there is something for everyone. There are as many as 13 different colours to choose from in the standard offer!

However, if you want the colour of the material to match your brand identity, we can prepare a customised colour version. All promotional products can have a printed logo. Detailed information about each type of clothing is also included in the product range you receive after contacting BluzUp. Our staff will be happy to assist you in choosing the right models and to provide detailed information on pricing.

At BluzUp, we have unique approach to each company, so a quote is prepared individually for each customer. The order price may vary depending on the type of logo, the selected models, and the quantity.

Printed hoodies– do you need to have your logo ready?

To make promotional hoodies effective, it will be necessary to choose a graphic design to be placed on the corporate clothing. Some businesses probably already have a logo ready to be placed on their clothing and in such a case all they need to do is send it to us.

However, it is possible to create a logo from scratch and have our design studio prepare 3 professional print designs. However, we are aware that the choice of graphic design is a key aspect of purchasing printed or embroidered sweatshirts, so it is possible to modify these designs until the customer is fully satisfied.

When creating a design, it is also important to consider the printing method. A logo can be embroidered or screen-printed. Both types of prints ensure durability and high quality. Embroidery works well for lettering and emblems, while any coloured lettering, pictures or stamps are best done using screen printing.

See what your company hoodie will look like!

We want the purchase of hoodies to be as transparent as possible, so after determining the print design, we will send you visualisations of the hoodie design, so that you can review the proposed garment design on an ongoing basis.

The quality and careful execution of the hoodies is very important for the future representation of the company’s image; therefore, we give you the opportunity to see and touch them. On request, we will send you sample hoodies and t-shirts so that you can see how the embroidery or screen-printing looks like, as well as check the quality of the fabric, the colours, and the sizes.

This gives our customers the option to decide whether they prefer a classic slipover or zip up hoodie, a hoodie or a hoodless sweatshirt. Also, whether the costumers prefer the hoodie with embroidery or print. Being able to see what the product looks like before purchasing it definitely makes it easier to choose colours and makes the branding decision easier.

The sweatshirt design has been approved. What’s next?

Once you have approved the visualisations of the hoodies with your logo and the logo design, we can move on to placing the main order. Therefore, we create an online Excel spreadsheet in which we include all the information agreed with the customer, such as the models, the price, the number of colours and the printing method, but also any extra requests the customer may have.

At this stage, the person ordering hoodies for the company only needs to fill in the desired quantity of each product and the price is calculated automatically. If everything is fine, the spreadsheet is closed, and all the customer has to do is wait for delivery. Meanwhile, the order is summarised and forwarded to the sewing room. 

It is interesting to note that our promotional sweatshirts are made entirely in EU using high-quality fabrics. From now on, we have 30 working days to sew, print, pack, and send the sweatshirts to companies.

Let’s keep in touch!

We hope that once you have received the products, you feel nothing but satisfaction and joy, so please share your impressions with us. In case your printed sweatshirts are more popular than you have anticipated, we would be happy to provide you with larger quantities.

You can follow us on Facebook and Instagram and share your opinion about our products – it might be useful for other companies who are still wondering whether printed sweatshirts can really improve the atmosphere in the workplace.


The quality of BluzUp! Breaking down our hoodie piece by piece!

We have been making clothes for many years, but hoodies are our flagship products. Over the years, we have managed to refine every detail to meet our customers’ expectations for the highest quality. It would seem that it is just a simple hoodie. However, in this article you will learn how many factors contribute to the final product with supreme quality – a hoodie that looks as good as it feels!

Fabric (raw material) – composition, origin, and material weight.

Technically speaking, the fabric from which hoodies are sewn is called knitted fabric. We must admit that when we started our business, we used ready-made fabrics bought off the shelf from a wholesaler. After some time, we decided to launch the production of custom knitted fabric.

What does it mean? All the hoodies colours, as well as the thickness of the fabric, were made according to our demands. Burgundy finally became burgundy, not dirty red, and navy blue finally became navy blue.

The composition of our knitted fabric is 90% cotton and 10% polyester. While 100% cotton is often used for t-shirts, this is not possible for hoodies. The knitted fabric used for hoodies should have a small addition of polyester so that it does not wear out quickly (e.g. in washing).

The weight of the knitted fabric (280g/m2) was optimally selected, so that the hoodie can be worn under a jacket/coat in winter but is also suitable for summer evenings. If necessary, we can also make hoodies with different weight and composition of the knitted fabric. The knitted fabric is made in EU in line with OEKO-TEX 1000 standards. On request, we can also produce hoodies made from organic yarn that complies with GOTS (Global Organic Textile Standard) standards.

Sweatshirt trimming – double stitching, metal elements, and thick cords

As promised, we’re breaking down our hoodie piece by piece. There are small details that make our hoodies stand out so much in terms of quality. Over the years, we have established cooperation with the best suppliers of threads, zips and snaps for baseball jackets.

The first modification we have introduced in the production of hoodies is double stitching, which you can see e.g. at the elastic bottom hem. This not only makes the hoodies look and feel better, but also prevents the hoodie from constantly “rolling up”.

Another advantage of our hoodies are quality details, such as metal snaps in baseball jackets or zips in zip up hoodies. It took us a long time to find the right supplier of cords for hoods, but we have finally succeeded in getting exactly what we wanted.

Branding – embroidery/screen printing

School, company or university logo on a hoodie is an element that makes the hoodie stand out and gives a sense of belonging to the community. Usually such a logo is placed on the front of the hoodie. Depending on the customer’s preferences, logos are made using computer embroidery or screen printing.

Is the print really durable? This is a question we hear very often from customers. Screen printing is a printing method which is virtually INDESTRUCTIBLE and does not fade in any way during washing or wearing. Screen printing is often confused with other printing methods, such as digital printing, which is not so durable. What’s more, we make our prints using acrylic paints, which are safe for children.

The quality of BluzUp!

This means… EU production + high-quality fabrics + precise execution.

We hope this article was useful and helped you see how much we care about the quality of our products. If you still have any doubts and think about ordering corporate/school clothing from us, we can send you a free sample products you are interested in.

Would you like to get to know us better? Go ahead and click below!