Companies usually buy custom apparel for specific occasions, such as a corporate retreat or Christmas. However, there are many more ways in which you can use them. For example, a high-quality t-shirt or sweatshirt with a company logo can support employer branding, HR, sales, marketing, and even customer service activities.
So let’s discuss how different departments in the company can make use of corporate clothing.
#1
Support HR and Employer Branding with corporate clothing
Corporate branded sweatshirts, t-shirts, hats, or socks will help you build a positive atmosphere in the workplace and strengthen the employee’s sense of identification with it. What’s more, branded clothing is also a great advertising platform. Your employees may become ambassadors of the brand just by wearing branded apparel.
Apart from holidays and other occasional packages, HR teams more and more often use corporate clothing as part of welcome packs for new employees. A gift such as a hoodie with a company logo signals that the employer cares about their team.
However, these garments must be comfortable, stylish, well-designed, and solid for all of the above to work. After all, no one will be willing to wear the company’s logo at the expense of a good look or convenience.
That’s why when corporate clothes are of good quality, employees will be happy to wear them daily. The company’s logo will become an additional advertising detail.
For this reason, at BluzUp, we focus only on producing comfortable and durable fabrics. You can read about it here.
#2
Boost your marketing efforts with branded clothes!
When the courier delivers you corporate sweatshirts or t-shirts, you should first share the news on social media. A few photos on Instagram and Linkedin will be a good start. But why stop there?
Clothes with your company’s print can become an essential element of the brand’s visual identification. Let’s take all sorts of business events and trade fairs as examples. Your crew will attract the visitors’ attention much better with branded clothes than without.
Additionally, promotional clothing is an excellent gift for influencers. It strengthens the relationship between them and the company. It gives an additional promotion too if that person is willing to wear these clothes every day. And just like we mentioned previously, the better the quality of the clothes, the higher are the chances of this happening.
#3
Build relationships with clients and contractors
Sending Christmas wishes and gifts is standard in many B2B sales departments. Key customers are often sent alcohol, sweets, or gift baskets.
These gifts lose to branded clothes in one critical aspect; they can be eaten or drunk. And when that happens, the memory of the giver gradually disappears.
On the other hand, with branded apparel such as a T-shirt or sweatshirt, the client receives a gift that he can use over and over again. It will regularly remind him of your company.
Holidays, however, aren’t the only time the sales department can benefit from custom corporate clothing. You want to use it, for example, at trade fairs, where you can give T-shirts along with a showcase to your potential customers.
Doing so is a great way to stand out from the competition. Also, suppose you often meet new customers face to face. In that case, it may be a good idea to prepare gift packages for them, with good quality branded clothing as the main element.
#4
Dear customer, we apologize for the inconvenience...
It rings a bell, right? Every day, e-commerce customer service teams send emails of this kind to mistreated clients. A polite message and a quick solution to the problem usually allow avoiding 1-star reviews or further complaints, but not all the time.
In cases of highly dissatisfied clients, you may do an extra step to avoid a chain reaction fueled by their anger. One popular solution is to offer a promotion code. However, after unpleasant experiences with your store, another purchase may be the last thing the customer wants to do.
What else can you do? The extra step, indeed! A cap with your brand’s embroidery added to the package will tell the client, “we know that we messed up, but this doesn’t mean we don’t try to do our best”. Therefore, advertising clothes can be one of the critical tools to work with negative opinions in e-commerce.
#5
How can the finance department use branded apparel?
Besides practical use, branded clothes have one essential function for the finance department. Thanks to them, it is possible to use the residual budget. In most countries (and indeed in Poland), you can include advertising clothes in the costs of running a business. 🙂
Reach out to us if you feel that good quality corporate clothes can support your business.
