What if we didn’t do just one project, but gave employees the opportunity to choose? This is an idea that Credit Agricole came up with and turned to us.
Take a look at how we dealt with this challenge 🙂
The Client’s Needs:
One winter morning we received a very interesting inquiry. We immediately arranged a phone call to learn the details.
It turned out that Credit Agricole wants to gift its employees with company sweatshirts and socks – 245 pieces of sweatshirts and 245 pairs of socks. The Client wanted every employee to have the option of customising the pieces of clothing, i.e. choosing a specific model and colour which would best suit their taste. Therefore, over a dozen variants were to be made.
This was something new to us. Usually clients select one logo and here we have as many as 6 of them! Naturally, this only spurred us to take on the challenge and so we got to work right away.
We prepared a quote in one day. Then, as requested by our client, our graphic designers developed as many as 6 different graphics which matched the three selected models of sweatshirts. So there were as many as 18 combinations to choose from, not to mention the colour of the fabric! Before the project was accepted, we sent the client product samples, which they greenlighted and so we could proceed with the entire process.
We made the prints on sweatshirts using one of the most durable decoration methods, i.e. screen printing. We placed the logo on the chest on the left side and we decided that it would be best to make it black on a pink sweatshirt and white on the others. In this project, we used red material for the first time, which will be a permanent feature of our offer.
Meanwhile, we made the socks in two variants. Blue ones with large bank logo prints and black ones with small logo prints.
It took us a week to prepare the project. Once the visualisations were ready, we set up a platform where the employees could choose a specific variant. The bank handed out special vouchers to their staff with a link leading to our shop so that they could select their favourite sweatshirt.
As one would expect, collecting such a huge number of orders from so many people wasn’t easy even with the help of a convenient platform. However, thanks to the cooperation between coordinators on the client’s side and our team, we finally managed to register all the orders and move on to the sewing and printing stage.
Despite the large volume and multitude of designs, it took us only one calendar month to produce the sweatshirts and socks.
This time, we also took care of the packing and delivering the presents directly to the employees, which adds up to 245 individual deliveries! It was a bona fide logistics feat 😉
We were very pleased with the results of the production. We like such projects that are minimalist in terms of design. We are also glad that the new colour in our offer looks so good.
The employees and the bank were so happy with the gifts that they decided to order more items! This time they opted for a summer must-have, that is, cinch bags and baseball caps. We are really looking forward to see the holiday pics with our accessories!