Using branded hoodies to boost marketing and HR |

Unique hoodies for employees and influencers | BluzUp
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Since the beginning of BluzUp, we have created hundreds of projects for companies, schools, universities, and organizations. Each project was unique in its own way, but some were particularly memorable. It’s usually those that are the most demanding in terms of details, colors, or other specific requirements. But that’s who we are. The more complicated the project, the greater the satisfaction is when we deliver!

A perfect example of such a project was unique hoodies for the online store. See how the story went.

We need a one-of-a-kind hoodie!

Originality was the critical requirement for the team. They required something truly distinct that you cannot simply get in every shopping mall. They were supposed to be used as gifts for employees but also for influencers, hoping that they would wear them on their social media channels. So we had to prepare something much more extravagant, reflecting the company’s visual identity in an interesting and coherent way.

Our designer needs no more encouragement. On the contrary, she treats such projects as a challenge. So we started with getting to know the brandbook and talking to the client about all the specific requirements.

A project so out of the box that it’s barely possible?

Our plans to create a unique hoodie included ideas that were very far from the standard. One of them was, for example, putting the North logo on hoodie strings.

So before we could propose the design to the client, we had to consult with the sewing company to determine whether our vision was technically feasible. Once we’ve confirmed the details regarding the material and technology, we were ready to present the project to the client and provide a quote.

We must admit that thanks to the cooperation with great Polish sewing partners, we feel that nothing is impossible.

How different was the hoodie?

After a few days, we prepared a set of proposals, and the team made their final decision. The final effect looks like this:

Case study north pl bluzy reklamowe

The elements that made this project unique were:

  1. Hoodie string with a knitted company logo.

  2. Logo on the back of the hood.

  3. Custom color composition, which, apart from the main color of the sweatshirt, consisted of the logo on the hood, the inside fabric of the hood, strings, and graphics on the front.

    Due to the project’s uniqueness, the delivery of such an order often exceeds the standard of 30 business days. In this case, however, we were able to deliver the sweatshirts within the set deadline.

All-around support for business

When the sweatshirts came into our hands, we instantly knew they were one of the most exciting and successful projects. Of course, it’s not us who needs to be satisfied 😉

This is how the project was summed up by the CEO of, Paweł Łastkowski:

“First of all, congratulations on an excellent product. Everyone that got the hoodie appreciates its quality. We used the sweatshirts on several levels: i.e., for employees, for business partners, and in cooperation with influencers. The latter brought us a lot of unexpected benefits because even after the end of paid cooperation, they appeared in sweatshirts on their channels, which translated into more traffic on our social networks."

Paweł Łastkowski

Below you can see selected social media posts with hoodie owners:

We would like to thank Paweł for his kind words, and we are glad that the sweatshirts were helpful in so many ways. We also believe that corporate clothing can drive business on many levels, from customer service and sales to HR and marketing. And of course, we invite you to cooperate again. Maybe socks this time? 😉

If you feel that stylish company hoodies will also help your business, let us know, and we will quickly prepare a project and an estimation.